About Me

Laguna Niguel, CA, United States
I’m young, unpredictable, driven, passionate, and stronger than you think. I’m intrigued by challenges. I dream big. I am sweet but not weak. I am free spirited and an eternal optimist. I believe in helping humanity, finding peace, and in unconditional love. The world would be a better place if we all just loved more and had a sense of understanding. I think people judge too quickly. I also believe we should take responsibility for our decisions, and learn to love ourselves. I value honesty and kindness. I also value concepts such as social responsibility, social justice, and social action highly and believe that we must all live in a way that contributes to the overall wellness of our society. I enjoy discovering new things about life and how the universe functions. I love interesting conversation, analysing life, and understanding the meaning of the things we do. I believe that there is a open dialogue to be had about every topic imaginable. I'm currently attending Saddleback College and majoring in Sociology. My future plans include moving to England in December 2011 to continue my education further.

Tuesday, April 20, 2010

Social Marketing






What is social marketing?
The answer to this question could depend on who you ask. But in brief, the term was first coined in 1969 by researchers Gerald Zaltman and Philip Kotler who defined social marketing as a way to achieve social objectives by applying marketing practice (product, place, promotion and price). Social marketing is not merely communication or education, but is about creating positive behavior and attitude changes as a means to increasing social well-being and social responsibility.
Who is a social marketer?
My answer, anyone can be.
...Just a thought...
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